BDSM RTV NEWS!!!!

29 march 2009


Tough Times Require Tough Tactics - the Corporate Dominatrix Uses Six Mistress Roles to Survive and Thrive at Work


Source: www.pr.com PR.com (press release) - Levittown,NY,USA


Using the tools of the professional dominatrix, Robyn shows women how to succeed in business by employing the tactics of six mistress archetypes: Goddess, Queen, Governess, Amazon, Nurse and Schoolgirl. For a “dominatrix” in everyday life the key to effectiveness is being switchable - knowing when to be firm and direct, and when to be flexible and accommodating. The woman who is the Corporate Dominatrix can dominate without being domineering, and is confident enough to intuit what her clients or colleagues want and to respond accordingly.


New York, NY- Rightsizing. Downsizing. Inflation. Recession. Mergers and acquisitions. The psychological uncertainty produced by today's brand of fluctuating capitalism and globalization causes anxiety, fear, stress, paranoia and helplessness-in other words, a sadomasochistic workplace of supervisor sadists and subordinate masochists. Lisa Robyn’s groundbreaking The Corporate Dominatrix: Six Roles To Play To Get Your Way At Work exposes the workplace for what it really is: a social S&M wonderland - one in which some people have power and some do not, thus creating an unbalanced command and control dynamic.

Working women need to be aware that intimidation, humiliation, infantilism and objectification are all used in S&M says Lisa Robyn, author of the new book The Corporate Dominatrix: Six Roles to Play to Get Your Way at Work. "Not surprisingly, these dynamics are acted out daily at the office, particularly in an economic downturn. Situations in which some people have power and some people do not inevitably lead to abuses by the people with control,, forcing those with less control to go with the flow."

In the book, sadistic and masochistic personality traits are used in the workplace in an emotional and social -- rather than sexual -- sense. Not only is corporate culture dysfunctional, so is the fascination with this power paradigm. The television show "The Celebrity Apprentice" may be the clearest example. Viewers tune in not only because of our fascination with work culture, but also because we know, and want to see, that someone will be fired. The audience looks forward to watching the A & B list star contestants squirm in the boardroom, turn on each other, and then desperately try to defend themselves before Donald Trump focuses his attention on one of them and utters, "You're fired." In other words, the culture supports it, and even encourages it.

Working women are particularly vulnerable in this S&M office environment, according to the author. Although women have made significant strides in the workplace, most are still conflicted about how their corporate power is perceived, or acknowledged. So, the workplace is a strange new landscape, where women are somewhat stuck. A new model is desperately needed ... Enter the Corporate Dominatrix.

The Corporate Dominatrix shows women how to use the role playing tricks of the trade of the professional dominatrix to succeed in the workplace. Lisa Robyn explains that the key to effectiveness is to know how and when to switch roles according to the situation at hand. Working women need to know when to be dominant (i.e., strong) and when to be submissive (i.e., flexible). They must know how and when to pick your battles. They must be confident enough to intuit what your clients or colleagues need and want and to respond accordingly. By becoming "the corporate dominatrix," female executives exercise their power and mastery in the workplace using disciplines relating to attitude and technique. The key to success is being able to succeed managerially while still remaining "womanly." Clearly, this leaves women with the quandary over which role to play: Can they be both forceful and female?

By using the disciplines and rules found in The Corporate Dominatrix, female executives will learn how to apply role-playing models by using six archetypes: the Goddess (the spiritual side), the Queen (the sovereign/ruler), the Governess (the schoolteacher/disciplinarian), the Amazon (the warrior/combatant), the Nurse (the social worker/medic), and the Schoolgirl (the student/apprentice). They will figure out which of the six sisters you are closest to and then learn how to employ the tactics of the others to your advantage. Each archetype has its own set of defining characteristics and utilizes a particular type of power:

* The Goddess -- looks for meaning in her work, sees good instead of evil in coworkers and management, doesn't worry about mistakes, works to achieve balance in work and life, is honest about strengths/weaknesses and provides inspiration to others. She uses personal power.

* The Queen -- is royally assertive, goal-oriented, places a high emphasis on loyalty, thrives on prestige, enjoys privilege, works toward building an empire, delegates with clout, networks and exercises benevolence and not malevolence. She uses position power.

* The Governess -- displays patience, provides guidance, has a strong sense of duty, sets up and maintains organizational systems, is proactive, resourceful, enjoys mentoring, inspires cooperation, is trustworthy and doesn't contradict authority -- she enforces it. She uses expert and reward powers.

* The Amazon -- is independent, heroic, protective, fearless, industrious, dynamic, analytical, courageous, forceful, decisive and resolute. She uses coercive power.

* The Nurse -- is productively reactive, responsive to emergencies, composed, humane, respectful, thorough, fastidious, observant and a natural at administering remedies. She uses healing power.

* The Schoolgirl -- an apprentice who is curious, obedient, interdependent, acquiescent, youthful, playful, respectful of authority, coy, lighthearted with a sense of humor and mischievous. She uses borrowed power.

After looking over these archetypes, a female executive may find that the role of Governess fits her like a black leather glove, while the role of the schoolgirl suits her co-worker to a tee. Working women will be able to relate to some roles more than others, but by the time they finish the book, they will be so familiar with all the sisters, that they will know when and where to use their Corporate Dominatrix skills for a myriad of situations that comes up -- in work and in life.

Remember, power is as power does. Women -- even more than men -- must be dominating without being domineering says Robyn. They can be seemingly submissive to management and acquiesce to authority at times to pick their shots strategically and get ahead, but not play the victim. They must be able to play both roles and walk the line between hard business tactics and soft people skills. Think one part Laura Bush and one part Hillary Clinton. Women have to be firm and direct, but also compliant and flexible. They need to work harder at being included in informal networks. A woman who skillfully melds these techniques -- who can strategically assume the appropriate part for the situation, i.e., role-play -- becomes The Corporate Dominatrix, and The Corporate Dominatrix always comes out on top.

About the Author:
Lisa Robyn is a book publishing veteran and founder and president of her own marketing communications company. Before establishing her own firm, Robyn held senior positions on the public relations, marketing, and editorial side of the book business. Robyn has appeared on CNN, CNBC, Good Day New York, Weekend Today and has been quoted in the New York Times, Industry Standard, Publishers Weekly, Business Week, 800ceoread, PR Tactics, and MBA Jungle. www.corporatedominatrix.com