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08 february 2012


Prabal Gurung Spring 2012 Ad Campaign


Source:
blog.myfdb.com - Blog.myfdb.com - USA?


Victoria’s Secret model Candice Swanpoel goes high fashion for fashion designer extraoidinaire, Prabal Gurung. In his new Spring/Summer 2012 ad campaign the model writhes sensuously on a white sheet while bright light illuminates the fantastical tyrian purple and transparent creations. Gurung’s inspiration for the collection is avant-garde photographer, Nobuyoshi Araki. More specifically, Araki’s series “Senual Flowers” found itself as the inspiration for the prints in the garments as well as the collection itself. Gurung described the collection in an interview with New York Magazine as “when you look at these flowers thinking they are pretty, but its disintegrated; has a subversive quality to it. But then when you up close- it has a feminine slant and it’s about empowering women its about making women feel good about themselves- confident sexy, tough, girl.” It seems appropriate that the positioning of the model in the ad campaign should reflect the sexy and rebellious ideas that are present in Araki’s work. His work deals with issues of bondage and S&M. Gurung took this inspiration into account in his collection saying that be thought about bondage but “not in an obvious way, bondage becomes so obvious… to cut the sweetness, let’s just say.” Despite the sexy and very body conscious posing, it’s the clothes that do all the talking in these powerful images.


The beautifully intense hues of the collection make these photos visually rich and glamorous. The first photo shows one of the signature dresses of the Spring/Summer collection with the transparent fabrics and experimental design showcased to the fullest. The next photos displays a short suit set with the saturated floral print that could be seen throughout the collection. A surprising accessory with the outfit is a rope bondage inspired belt but it seems to work well amidst the complexity. The final photo displays a striking and elaborate tulle dress, full of texture and wrought with alluring femininity. Prabal Gurung’s Spring/Summer ad campaign goes to show that not only does this designer know how to make beautiful clothes, but also how tantalizingly display them in beautiful advertisements.

See more photo's on: blog.myfdb.com.
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